How to Set a Photography Budget for Your Wedding Day
One of the most important decisions you’ll make while planning your wedding is choosing a wedding photographer. Your photos will be the lasting memories of your big day, capturing every emotion, every moment, and every detail. But with so many options out there, how do you set a realistic wedding photography budget?
At JTR Media, we understand that wedding photography is an investment, and we’re here to help you make the best decision for your budget and priorities. Let’s break down how to budget for wedding photography and what factors influence pricing.
1. Understand the Value of Wedding Photography
Before setting a budget, consider why wedding photography is so important. Unlike flowers, decor, or catering, your wedding photos last forever. They tell the story of your day, preserve your memories, and become cherished heirlooms for generations.
Pro Tip: If you’re looking for areas to cut costs in your wedding budget, photography shouldn’t be one of them. When the day is over, your photos are what you’ll have left to relive the magic.
2. Know the Average Cost of Wedding Photography
Wedding photography pricing varies based on experience, location, coverage, and package inclusions. On average, wedding photography costs in Central Pennsylvania can range from:
$900 - $2,200 → Entry-level or newer photographers
$2,200 - $3,000 → Mid-range, experienced professionals
$3,000-$6,000 → High-end photographers with extensive experience and luxury service
Pro Tip: A good rule of thumb is to allocate 10-15% of your total wedding budget to photography.
3. Determine Your Priorities
Ask yourself: What’s most important to you?
Do you want full-day coverage from getting ready to the last dance?
Would you like a second photographer for more angles and candid moments?
Are you interested in engagement photos as part of your package?
Do you want printed albums or digital-only photos?
Are you considering photo + video coverage?
Pro Tip: Make a list of your must-haves vs. nice-to-haves to help guide your budget decisions!
4. Compare Photography Packages
Most wedding photographers offer tiered packages with varying coverage and add-ons. Here’s what to look for:
Hours of Coverage – Do you need just the ceremony & reception, or full-day coverage?
Number of Photographers – A second shooter captures more angles and moments.
Engagement Session – Many photographers offer bundled engagement + wedding packages.
Digital Files & Rights – Will you receive high-resolution images with printing rights?
Extras – Drone photography, additional hours
Pro Tip: Some photographers allow you to customize a package based on your needs—don’t be afraid to ask!
5. Consider Hidden Costs
When budgeting for photography, don’t forget about potential extra costs, including:
Travel Fees – Some photographers charge for travel outside their local area.
Permits & Venue Fees – Certain venues require a photography permit.
Expedited Editing – Need your photos quickly? Some photographers offer rush delivery for an extra fee.
Additional Hours – If your wedding runs late, will you need extra time?
6. Book Early to Get the Best Rates
Top wedding photographers book up 12-18 months in advance, especially for peak seasons (spring, summer, and fall). Booking early not only ensures availability but may also help you lock in current pricing before rates increase.
Pro Tip: If your wedding is during the off-season or on a weekday, some photographers may offer discounts or special pricing!
7. Don’t Choose Based on Price Alone!
While budget is important, don’t just go with the cheapest option. Instead, focus on:
Portfolio & Style – Do you love their editing and posing style?
Experience & Reviews – Have they photographed weddings similar to yours?
Personality & Connection – Do you feel comfortable with them?
Your photographer is with you all day, so choosing someone you trust and connect with is just as important as the price.
8. Consider Bundling Photography & Videography
If you’re hiring both a photographer and videographer, consider booking a team that offers both services. Many companies (like JTR Media!) provide photography + videography packages at a better value than hiring separate vendors.
Pro Tip: Bundling services simplifies planning, ensures a seamless experience, and guarantees a consistent style between your photos and video!
Setting a Wedding Photography Budget
Your wedding photos are an investment in your memories. While it’s important to stay within your budget, choosing a photographer based on quality, experience, and connection will ensure you get timeless, beautiful photos that you’ll cherish forever.
Quick Recap for Budgeting:
Allocate 10-15% of your total wedding budget for photography
Determine your must-haves vs. nice-to-haves
Compare packages, coverage, and add-ons
Book early to secure your date and the best pricing
Don’t choose based on price alone—focus on style, experience, and connection
At JTR Media, we offer wedding photography and videography packages to fit your needs. If you’re ready to find the perfect coverage for your wedding day, let’s chat!